Job Description

Job Description

Job Description

Who We Are

Alliance Franchise Brands LLC is the franchisor of about 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, RSVP Advertising and True Install.

Independently owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced solutions for their printing, signage, marketing and graphics communications.

Core Focus & Values

Some call it a mission statement, others a vision statement. Regardless of what you call it, companies need to identify their own vital and timeless guiding principles. At Alliance Franchise Brands, our Core Values and Focus represent what we stand for, how we operate, and what we look for in team members, vendors and Franchise Members. They are the building blocks of our culture and what keeps us motivated to keep doing what we do every day.

Core Focus

OUR PASSION: Empowering success!

OUR NICHE: High-impact programs and support

Core Values

• Members First

• Ethical & Trustworthy

• Can-Do, Results Driven

• Respect Others

• Passion for Being Great

The Direct Marketing Strategy Manager will market to business owners to attract those who wish to sell their businesses. This position will also drive franchise candidate recruitment in the US and Canada leaning heavily on direct mail marketing as the tactic to drive growth. This role requires a self-starter who thrives on out-of-the-box thinking, high-energy execution, and hands-on tactics to generate leads for businesses that want to sell and individuals that want to become Franchise Members. The ideal candidate will have strong experience in database management, direct mail marketing, lead tracking and project management.

About the Role

The Direct Marketing Strategy Manager will be responsible for developing and executing marketing strategies aimed at attracting businesses that want to sell and individuals wishing to join the Alliance Franchise Brands network.

Responsibilities

• Develop and Execute Direct Marketing Strategies: Create and implement marketing plans and campaigns designed to attract two main targets: 1) businesses that want to sell, and 2) individuals that wish to go into business in the Alliance Franchise Brands network. The primary tactic to be used is direct mail marketing. Other tactics will also be used.
• Database Management: Build, analyze, consistently update and enhance prospect lists.
• Lead Generation: Optimize lead generation processes, ensuring a steady and qualified flow of franchisee candidates and businesses that wish to sell. Collaborate with the wider marketing and development sales teams to align marketing efforts with sales goals.
• Performance Analysis: Establish KPIs and closely track the performance of prospect lists, direct mail marketing and other campaigns. Use creativity and data-driven insights to optimize strategies, improve lead quality, and increase conversion rates.
• Content Creation: Provide clear direction to the marketing content team for the creation of direct mail pieces and other collateral/creative utilizing expertise to develop the right creative, offer and call-to-action. Ensure that all marketing materials are consistent with our brand standards and comply with franchise sales legalities.
• Market Research and Analysis: Conduct market research to identify target demographics, market trends, and competitive landscape. Use insights to refine marketing strategies and identify opportunities for growth.
• Digital Marketing: Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing for new franchisee lead generation and identification of businesses looking to sell themselves.
• Stakeholder Collaboration: Work closely with marketing teams, sales teams, and other departments to ensure alignment on franchise growth objectives.
• Vendor Management: Build and maintain relationships with external vendors, including printing and list providers. Negotiate contracts and oversee vendor performance to ensure high-quality service delivery.
• Budget Management: Manage program marketing budget, ensuring cost-effective use of resources while maximizing ROI.

Qualifications

• Bachelor’s degree in marketing, business administration, communications, or a related field with 7+ years of experience in direct mail marketing.
• Strong understanding of franchise business models and franchisee recruitment processes.
• Excellent database creation and management skills.
• Proficiency in CRM systems is very important.
• Digital marketing experience and analytical skills important.
• B2B experience important.
• Basic creative design and video editing skills helpful.
• Proficient in Microsoft Office.

Required Skills

• Results-driven with a strong sense of ownership and accountability.
• Creative problem solver with guerrilla marketing experience and thinking.
• Ability to work independently and as part of a team in a fast-paced environment.
• Self-motivated, positive team player with a creative flair.
• Outstanding customer service skills.
• Strong attention to detail and commitment to quality.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.

Preferred Skills

• Preferred experience with franchisor a plus

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.

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